You want to start a blog for your business but you’re not quite sure where to start. Should you do it yourself? Outsource it to someone else? Hire a professional writer? If you’ve decided to go the professional route, congratulations! You’ve made a great decision. But before you start your search for the perfect writer, there are a few things you should know. Let’s dispel some of the myths surrounding content writers and blogging.
MYTH #1: All writers are created equal
FACT: While all writers may have gone through similar educational experiences, not all writers have the same skills or strengths. When you’re looking for a blog article writer, you want to find someone who has experience writing the kind of content you need. So, if you need someone to write product reviews, make sure the writer you’re considering has experience with that type of content. The last thing you want is to hire someone who turns in subpar work because they weren’t a good fit for the job.
MYTH #2: Professional bloggers are too expensive
FACT: This one depends on your definition of “expensive.” It just depends on what you’re looking for and what your budget allows. In any case, it’s important to remember that you get what you pay for. If you decide to go with a cheaper option, don’t be surprised if the quality of work reflects that lower price tag.
MYTH #3: A good writer can write about anything
FACT: A good writer may be able to write about anything but that doesn’t mean they should write about everything. When you hire a blog article writer, you want someone who is an expert in the field or at least has extensive knowledge about the topic at hand. Otherwise, what’s the point? You might as well just write the blog posts yourself if the person you hire isn’t going to bring anything new or innovative to the table.
MYTH #4: Anybody can be a blogger
FACT: This one is technically true but that doesn’t mean just anybody should be a blogger—especially if they don’t enjoy it or aren’t very good at it. Blogging isn’t easy and it isn’t for everyone. That’s why hiring a professional blogger can be such a game-changer for your business. Not only will they take care of all the legwork involved in setting up and maintaining your blog but they will also ensure that every blog post is high-quality and engaging—something that wouldn't;t necessarily be guaranteed if you decided to go the DIY route.
MYTH #5: Once you find a good blogger, they will write for free (or close to it) forever
FACT: If only this were true! Alas, even the best bloggers need to be compensated for their time and effort—and rightfully so! Just because someone is willing to write blog posts for free (or close to free) doesn’t mean they will continue doing so indefinitely—nor should they be expected to! So, if someone offers to write blog posts for your business at an extremely low rate (or even for free), make sure to put something in writing so that both parties are clear on expectations from the start. And when it comes time to renegotiate rates (which will inevitably happen), be prepared with data points backing up why an increase is warranted.
There are a lot of misconceptions out there about content writing and blogging—but hopefully, this article has helped clear some things up! Content writing is an important part of any digital marketing strategy and finding the right person for the job can make all the difference in terms of quality and engagement. Keep these myths in mind as you begin your search for the perfect blogger and don't hesitate to reach out if you have any questions along the way! Happy hunting!
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